ANNUAL REPORT 2020

IIUM Press | Annual Report 2020 _______________________________________________________________________________________ 24 Books store The book shop "sell in" IIUM Press publications to the many and varied places who carry books— from small independent bookstores to wholesalers and book vendors. All of these processes work toward the "launch" of the book into the marketplace, and many (sales, publicity, marketing) continue afterward as well to help "sell-through" the book—that is, get it out of the bookseller's hands and into the hands of the consumer. Chart 1: Shown the online book sales trend comparison between IIUM Press web store and Shopee for the year 2020. Chart 2: Shown the progress of total book sales throughout the year 2018-2020. The crisis slightly affected the performance and achievement of IIUM Press book sales in 2020 compared to the previous year. 0.00 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 7,000.00 IIUM PRESS ONLINE BOOKSHOP SALES TREND (MONTHLY) 2020 Webstore Shopee 0.00 10,000.00 20,000.00 30,000.00 40,000.00 50,000.00 60,000.00 70,000.00 IIUM PRESS BOOKSHOP SALES TREND (MONTHLY) 2018-2020 2018 2019 2020