ANNUAL REPORT 2020

IIUM Press | Annual Report 2020 _______________________________________________________________________________________ 23 IIUM BOOKSHOP Marketing & Promotion While the book is being edited, designed and produced, the marketing unit working to prepare for launching the book into the marketplace. The marketing unit works with the editorial unit to develop tools (like seasonal book catalogues) and marketing strategies and plans to help get the books in front of the account book buyers. A book's online marketing and social media also usually falls under the marketing unit. To say that COVID-19 has impacted book marketing in 2020 for publishers and authors. By this point, we’re all familiar with shuttered bookstores, cancelled and reimagined events, postponed release dates, unpredictable sales trends, and packed online calendars. And realities, IIUM Press has continue to shift . And acceptance this doesn’t mean book marketing in 2020 is doomed than usual in a volatile market—it’s just doomed differently. IIUM Press not just stay put, but has double up its efforts to ensure the book published reach to the readers. It is the IIUM book shop responsible to market and promoting the book publication to the readers.