ANNUAL REPORT 2019 (edited)

IIUM Press | Report 2019 16 Marketing Book Marketing & Publicity While the book is being edited, designed and produced, th e marketing u nit working to prepare for launching the book into the marketplace. The marketing unit works with the editorial unit to develop tools (like seasonal book catalogues) and marketing strategies and plans to help get the books in front of the account book buyers. A book's online marketing and social media also usually falls under the marketing unit. Book Shop The book shop "sell in" IIUM Press publications to the many and varied places who carry books—from small independent bookstores to wholesalers and book vendors who supply other types of retailers, like gift stores. All of these processes work toward the "launch" of the book into the marketplace, and many (sales, publicity, marketing) continue afterward as well to help "sell-through" the book—that is, get it out of the bookseller's hands and into the hands of the consumer.